Leadership Team


President and Chief Executive Officer

With over 25 years in the healthcare and insurance industries, Kevin Kelly co-founded MRM Group™ in 2003, and serves as the company’s president and CEO. His expertise includes operational, management, and consulting activities spanning hospitals and healthcare systems, physician group practices, and academic medical centers. Prior to co-founding MRM Group, he spent two years as the executive director of the signature programs at UConn Health. In this role, he directed the business plan development and implementation process of the university’s three principle health care business strategies.

Kevin began his healthcare career as a National Fellow with the Blue Cross and Blue Shield Association and the American Hospital Association, operating out of Washington DC and Chicago IL, respectively. After his fellowship, Kevin served as an administrator at Hartford Hospital, and was one of the founders and the first executive director of the Hartford Physician Hospital Organization. In 1990, Kevin founded MedSpan Health Options, Inc. Through his leadership as its president and CEO, MedSpan became the largest provider-sponsored HMO/PPO in the Northeastern United States.

Kevin is a graduate of Providence College and Yale University. He sits on a variety of business, academic and philanthropic boards and is a frequent lecturer on the topics of healthcare financing, delivery, and risk management.


Vice President, Education and Consulting Services

Diane Fernald joined MRM Group in 2015 and serves as vice president of education and consulting services. Prior to MRM Group, she was a partner at Morrison Mahoney LLP, concentrating her practice in the area of medical professional liability litigation. Earlier, Diane served as manager of Medicare appeals at the University of Massachusetts Center for Healthcare Financing. She also previously served as a litigation associate at Egan, Flanagan & Cohen, P.C. in Springfield, Massachusetts, is a member of the American Association of Nurse Attorneys, and is admitted to the bar of both the Commonwealth of Massachusetts and the State of Connecticut. Diane previously served in various board capacities with the Pioneer Valley Visiting Nurses Association, as well as an adjunct professor of Health Law at Our Lady of the Elms College in Chicopee, Massachusetts.

Diane is a graduate of American International College (B.S., Magna Cum Laude), Western New England College (M.B.A., Magna Cum Laude) and Western New England College School of Law (J.D.). In addition, Diane is a Registered Nurse and a former licensed Nursing Home Administrator.


Vice President, Client Services

MRM Group’s vice president of client services, Daniel O’Brien has over 20 years of healthcare experience, primarily in long term care, senior wellness, rehabilitation, and Medicare Advantage program development.

Prior to joining MRM Group™ where he manages the company’s client services, Dan was the regional director of network and business development for United Healthcare Corporation. Dan graduated from Gettysburg College with a degree in Business Administration, received his license in nursing home administration from the University of Connecticut School of Health Systems Management, and is a member of numerous healthcare associations in the state of Connecticut.


Vice President, Sales and Marketing

With over 20 years’ experience in sales, marketing, and business development, and with over 15 years’ experience in the healthcare space, Allen Bloomfeld joined MRM Group™ in 2014, and serves as the company’s vice president of sales and marketing. In this role, he oversees the company’s sales, marketing, and communications strategies, and is responsible for crafting and delivering the MRM Group story to both national and international audiences.

Prior to joining MRM Group, Allen held global marketing leadership positions with several industry-leading technology companies in the e-commerce and financial services industries, and began his career in healthcare as a co-founder of a leading healthcare IT firm which served thousands of healthcare providers, universities, and institutions in 50 states.

Allen is a graduate of Rensselaer Polytechnic Institute, with a degree in Mechanical Engineering.


Vice President, Operations and Strategic Planning

Heather Marchegiani joined MRM Group in 2008 and has played key roles in client services, content development, consulting, and business development and sales. Through her involvement and integration in various departments, Heather has led several major client implementations, as well as unique curricula and initiatives customized to specific specialties and organizations. Today, Heather manages the general operations of the organization. Additionally, Heather oversees the company’s project management office, which is responsible for ensuring that all projects are completed and contract deliverables are fulfilled in a timely manner.

Heather received her Bachelor’s degree from the University of Connecticut School of Business, and her Master’s in Business Administration from Western New England University.


Director, Information Technology

Joining the company in 2013, Alan Wong is MRM Group’s director of information technology.  In this role, he leads the research and development of the company’s industry-leading technology platform, as well as oversees the technology infrastructure that supports the company’s day-to-day activities.  Before joining MRM Group, Alan was a team lead and architect for JBS Custom Software Solutions, where he led the development and support of e-commerce websites for major retail corporations.

Alan is a graduate from the University of Connecticut School of Engineering, having earned both a Bachelor’s and Master’s degree in Computer Science.

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